CL Clearlabel
Case reference  CAP Code 2.1 / DMCCA 2024

Catch the disclosure breach before the ASA does.

Clearlabel scans influencer, affiliate and gifted-product content against ASA CAP Code and CMA disclosure rules — and rewrites what doesn't pass, before a regulator with a 10%-of-turnover fine finds it first.

No sign-up needed for a single check.

Live scan — Instagram captionExhibit A
Scanning…
Clear
43%
of influencer ads sampled in the ASA's own monitoring study carried no disclosure at all.
10%
of global annual turnover — the CMA's maximum fine under the DMCCA, issued without a court order.
24/7
The ASA's AI-based Active Ad Monitoring system now scans continuously, not just on complaint.
The short version

What Clearlabel actually does, in plain English

No jargon, just the four things that matter if you're brand new here.

01 — Free, no account

Paste a caption, get an instant answer

Type or paste any influencer, affiliate, or ad caption into the checker. In a second, you'll see whether it's clearly disclosed, a bit risky, or missing a disclosure entirely — plus a fixed version if it isn't quite right.

02 — Free account, or Brand/Agency

Checking a whole campaign? Save it as a roster

Sign up for free to save one campaign of up to 5 posts. Running something bigger? Brand and Agency accounts unlock unlimited campaigns and posts, plus an evidence pack you can hand to a client.

03 — Brand/Agency only

Not sure? Ask Claude for a second opinion

Our instant checker catches the obvious stuff. For anything trickier — unusual wording, tone, an implied sponsorship — Brand and Agency accounts can request an AI-powered review for a deeper, more human judgment call.

04 — Share safely

Send a campaign to anyone, without giving away the keys

Every saved campaign gets its own link. Anyone you send it to can view it — perfect for a client or teammate — but only you can edit or delete it, since it's tied to your account, not just the link.

How it works

Three checks, run on every post before it goes near a regulator

Clearlabel doesn't guess whether something "feels like an ad." It applies the same pattern the ASA has used across its published rulings — label wording, placement, and context — and shows you exactly which rule is at risk.

01 — CAP Code 2.1

Is there a disclosure at all?

Any payment, gift, affiliate link, or brand sign-off triggers a disclosure requirement. Clearlabel flags content with a commercial relationship and no label whatsoever — the pattern behind most ASA bans.

02 — CAP Code 2.3

Is the label actually clear?

"#gifted", "#PR" and "thanks to" are not enough on their own — the ASA has ruled on this repeatedly. Clearlabel tells you which exact label is doing too much work, and what to use instead.

03 — Placement & format

Would a viewer actually see it?

A disclosure buried after "…more", or only spoken halfway through a video, doesn't count. Clearlabel checks position in text and flags video formats that need an on-screen label too.

Built for the people holding the risk

One tool, three teams who currently do this by eye

@brand — Reel, gifted productFAIL
@brand — Story, paid partnershipWARN
@brand — Post, affiliate linkPASS
@brand — YouTube, sponsoredFAIL

Agencies managing dozens of creators

Stop reviewing every caption by eye across every creator on every campaign. Run the whole roster through Clearlabel before anything goes live, and keep a dated record of every check for your client file.

  • White-label reports you can hand straight to a client
  • One dashboard across every creator on a campaign
  • A timestamped audit trail if the ASA ever asks

In-house marketing & legal teams

Ad-disclosure compliance usually sits between marketing and legal, with neither team owning it properly. Clearlabel gives both a shared, plain-English answer — not another 40-page policy PDF nobody reads before a campaign ships.

  • Explains the specific CAP Code rule at risk, in plain language
  • Surfaces DMCCA exposure so legal can size the actual risk
  • Works before publish, not as a post-mortem after a complaint
Campaign: Spring collection4 flagged
Reviewed by: Legal + MarketingSigned off
Evidence packExported
Caption draftedAmbiguous label
Suggested rewriteAd | …
Ready to postClear

Creators posting under their own name

Most creators want to comply — they just don't have an easy way to check before they post. A free single check means anyone can get a straight answer without reading a 12-page ASA guidance document first.

  • Free, no-signup checks for individual posts
  • Instant rewrite suggestions in your own voice
  • No account needed to protect your own page from a ruling
Pricing

Priced for how the risk actually falls

Individual creators check for free. Brands and agencies carrying regulatory and client risk pay for the audit trail, the roster view, and the evidence pack.

Creator
£0 forever
For individuals checking their own posts before publishing.
  • Unlimited single-post checks
  • Instant rewrite suggestions
  • No account required
  • Roster tool: 1 saved campaign, up to 5 posts
Start checking

Need more? Upgrade to Brand or Agency.

Agency
From £449/month
For agencies managing multiple clients and creator rosters.
  • Everything in Brand
  • Multi-client workspaces
  • White-label client reports
  • Priority access to new rule updates
Upgrade to Agency
Stay in the loop

Get notified as we ship new features

The checker and roster tools are live right now — no waiting required. Brand and Agency unlock unlimited campaigns immediately at checkout. This list is just for people who'd rather we email them when we add something new, instead of checking back.

No spam, ever — just occasional updates when there's something worth telling you about. Want to use Clearlabel right now instead? Try the roster tool or run a free check.

Get in touch

Questions before you upgrade — or anything else

Whether it's a question about a specific ASA ruling, help setting up your team's roster, or something about billing, email us directly and a real person will get back to you.

hello@clearlabel.co.uk